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We're shining a spotlight on a local hero whose been transforming Internet dreams into ultra-fast realities. Picture this: a world where you’re greeted with a wave, where days roll a bit slower, and everyone supports each other. This isn’t just a fond memory of the past; it’s everyday life in Cobourg, Ontario – especially if you’ve met Derek from United Wireless, our Authorized Xplore Dealer.

Combining Internet Service with Community Heart in Cobourg

Derek isn’t just the owner of United Wireless; he’s its heartbeat. "I own the company. I do a little of everything I even do install and service work," he shares with a humble pride that’s as refreshing as a cool breeze off Lake Ontario. Starting his journey in 2005, Derek was inspired by a mentor who owned a TV and stereo company and one of Xplore’s first dealerships; a pillar of the community for almost 60 years. When he was ready to retire, he felt Derek was the perfect person to continue his legacy. Derek’s leap into the business world was less about chasing dollars and more about cultivating connections, quite literally. He saw a future where Internet wasn’t just available but accessible and reliable for rural areas. And guess what? He’s made that dream a reality.

Authorized Xplore Dealer, Derek at his trade show booth

How Derek’s Roots Influence United Wireless

Derek’s story begins in Pickering, but it’s in Cobourg where his heart truly found its home. "Everybody is super friendly, you can’t drive down the street without strangers waving hello," he remarks. Switching from the fast lanes of Pickering to the community-rich streets of Cobourg, Derek was mesmerized by the prospect of working rural, inspired by the simplicity and innovation of delivering Internet through waves instead of cables.

Beyond Internet Service to Community Support

United Wireless, nestled in the heart of Cobourg and serving the wider Northumberland County area, is more than a business to Derek. It stands as a testament to the community spirit, sponsoring customer appreciation days and being a familiar, friendly face at the Cobourg waterfront festival. “If somebody has a choice, 9 times out of 10 they're going to pick the local company. There’s nothing better than knowing they are supporting a local business and that they can expect honesty and integrity from familiar faces,” Derek explains. It’s this local essence that breeds a trust far beyond transactional relationships.

Authorized Xplore Dealer, United Wireless at their trade show booth

High-Speed Internet Revolution in Rural Canada

Reflecting on the shift from dial-up speeds to now being able to offer speeds up to 100 Mbps with the latest Wireless Home Internet technology, Derek’s journey mirrors the rapid evolution of Internet services. “When I first started, we were offering 2 Mbps speeds and everyone was so happy to finally have that. The technology we’re using to service rural areas has finally caught up with the demand," he proudly states. This leap means that whether you're working from home, engaging in e-learning, or unwinding with video games, Xplore and United Wireless ensure you’re connected, always.

See if ultra-fast Internet with truly unlimited data is available where you live

Changing Lives in Northumberland County

Derek’s efforts transcend the technical; they touch lives in profound ways. From enabling students to pursue their education from home to empowering businesses to thrive in a digital age, the stories of impact are countless. “There’s been so many times where a customer is so desperate because they’ve been told ‘no you can’t get service’ over and over... And they are just blown away to finally get a yes as opposed to a no,” Derek recalls. This isn’t just about Internet access; it’s about opening doors to opportunities that once seemed out of reach.

Internet as a Lifeline: The Essential Role of Connectivity in Today’s World

Why does all this matter? Because, as Derek puts it, “It used to just be entertainment but now it’s people’s livelihoods. People depend on it for work and school. The world has changed.” Reliable Internet is no longer a luxury; it’s a necessity, as vital as the air we breathe and the communities we cherish.

Authorized Xplore Dealer, Derek at his trade show booth

A Story of Community and Connectivity

Derek’s tale isn’t just one of business success; it’s a narrative of community, innovation, and resilience. It’s a sobering reminder that behind every tower and every tech, there are real people with real needs.

So, here’s to Derek and United Wireless, to the waves from strangers on the street, and to a future where everyone, no matter how rural their home, can dream big and explore even bigger.

With Xplore by your side, we’re here to keep you connected, supported, and ready to take on the world.

Here’s to the next chapter of connectivity in rural Canada, one installation at a time. Cheers, Derek! Cheers, Northumberland County! Let’s keep exploring together.

Get connected today!